Performance Multiplied
Get with the Program
From the starting line, Fury has been about one thing — helping athletes achieve more. Fury Athletix is built for sweat, designed for competition, and worn by anyone and everyone who goes out everyday to earn a win.


The Process
Our goal was to craft athletic headwear that multiplies performance. Our process involved perfecting every aspect for each individual hat from the fit to the fasteners.
The Product
Every Fury hat is designed with features and materials to keep you cool so that you can be fast and focused in the heat of the moment.

By Athletes. For Athletes.
Competition courses through your veins. So to make sure we put a winning product on the field, Fury Athletix has been tested and endorsed by both amateur and former professional athletes.


Active X Life X Style.
You should feel like a winner wherever you go. So we made sure that every Fury Athletix hat is designed to be functional enough for the front nine, and stylish enough for a Saturday night out.