IGNITE PERFORMANCE. UNLEASH POTENTIAL.

It all began with an athlete searching for a better hat. Jeff Medici, founder and CEO of Fury Athletix, recognized a gap in the athletic headwear space. While most athletic apparel companies offered hats, few were dedicated to designing world-class headwear for athletes for a range of different sports. His goal was to develop a hat for athletes that multiplied their performance and serve as a recognizable badge uniting athletes of all kinds.